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How to find some link opportunities, how to measure its value, and why links matter to Google, and why getting associations from linked pages help move the needle for you. Why we need social media amongst other platforms for SEO.

Transcript

Links without cost.

• Free Website Builders for Link Building: Leverage free website builders (like those sometimes offered by GoDaddy or through AI website generators) to create single or multi-page websites for clients or personal use. These act as "buffers" to build links and improve rankings, particularly for reputation management.
• Importance of Link Juice and Domain Authority: The speaker emphasizes the continued importance of "link juice" (the value passed from one website to another through links) and domain authority as key SEO factors. While Google no longer publicly displays PageRank, domain authority (measured by tools like Moz, SEMrush, and Majestic SEO) serves as a modern equivalent.
• Co-citation and Content Relevance: The speaker highlights co-citation – when two pieces of content are linked together by a third party – as a signal of relevance and authority to search engines. Content relevance and association play a crucial role in effective link building.
• Utilizing Subdomains and Vanity URLs: Subdomains from providers like GoDaddy offer free options for creating websites to link to main sites or Google Business Profiles. Vanity URL services like Linktree, while not free, provide high-authority platforms for showcasing links.
• The Enduring Power of Links: The speaker stresses that links remain crucial for online visibility; without them, a website essentially doesn't exist in Google's eyes. Despite changes in SEO algorithms, the fundamentals of link building remain relevant.
• Social Media for Social Proof, Not Direct Sales: Social media is valuable primarily for building social proof and establishing credibility. Direct sales pitches on social media are generally ineffective. Instead, focus on engaging in conversations and becoming a thought leader to organically attract potential clients.
• Integrating Social Media with SEO: Use social media engagement to drive traffic to your website and Google Business Profile. This boosts click-through rates (CTR) and demonstrates relevance to Google, even from geographically distant users.